The Hook
Campaign Title: Check the Money First
Concept: A nonpartisan voter-awareness campaign that teaches Americans to make “Who funds them?” the first question they ask before voting.
Goal: Create a simple rule of thumb for voters: Before Party. Before Policy. Check the Money First.
The Core Idea (What It Is & Why It Works)
Overview:
We’ve spent decades stuck in “red vs. blue,” and it’s paralyzed American politics. Check the Money First is a civic movement that helps voters think beyond party loyalty by focusing on campaign funding first.Instead of “Who’s the Democrat or Republican?” the question becomes “Who takes corporate or big-donor money?” If they do, stop there. If they don’t, then evaluate their policies.
This message is simple, visual, and emotional. It reframes civic education into a personal decision rule — one that transcends parties and creates accountability across the board.
The campaign is nonpartisan, citizen-driven, and scalable. It aligns perfectly with TYT’s mission to get money out of politics — but targets the voter mindset, not legislation, as the pressure point.
The Visual & Action Plan (How It Would Work
Visual Brand
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Colors: Purple & yellow — to symbolize unity and transparency, avoiding partisan red or blue.
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Symbols: A magnifying glass with a checkmark over a dollar sign — “look closer before you vote.”
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Tagline: Before Party. Before Policy. Check the Money First.
Media Approach
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15–30 second video spots for social, narrated by TYT hosts or guest creators.
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Interactive web lookup tool linking to FEC/OpenSecrets data.
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Hashtag: #CheckTheMoneyFirst
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Public pledge for candidates: “I refuse corporate PAC money.”
Rollout Ideas
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Launch in partnership with TYT’s “Rebel HQ” and Indisputable with Dr. Rashad Richey.
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Weekly “Money Check” segments: each week TYT highlights one candidate and shows their donor mix.
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Encourage viewers to ask their local news and debate moderators to show donor data on screen.
Title: Check the Money First — Make Donor Transparency the First Step in Voting
Summary:
“Check the Money First” is a nonpartisan campaign to help voters choose candidates based on funding, not party. It promotes a simple rule of thumb: Before Party. Before Policy. Check the Money First.This campaign encourages Americans to ask “Who funds them?” before supporting any candidate. Using purple and yellow branding to avoid partisan cues, it’s designed for social rollout through TYT’s platforms with short videos, infographics, and an interactive lookup tool linking to public donor data.
The goal is cultural — make taking corporate PAC money an automatic disqualifier in the eyes of voters, left or right. It’s practical, scalable, and aligns with TYT’s mission to get money out of politics by changing how people vote.