The Psychology of Populism: Insights for Operation Hope and The Populist Plank

I recently came across a study that uses latent profile analysis to identify distinct types of populist supporters, revealing the diversity and complexity within these movements. Rather than a single pathway to populism, the study highlights varied psychological, social, and political traits driving support.

:link: Read the study here

Key Takeaways for Our Work

  1. Operation Hope can use these insights to tailor campaigns that address distinct populist grievances while staying true to our core values.

  2. The Populist Plank’s focus on shared material concerns (e.g., money out of politics, higher wages) can be framed differently for diverse audiences without losing cohesion.

  3. Understanding these differences helps us bridge divides and create inclusive, effective populist movements.

Discussion Points

  • How can we balance tailored outreach with maintaining a unifying message?

  • What lessons can we draw from this study to strengthen upcoming campaigns?

Looking forward to your thoughts!

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TYT Store idea: pitchforks and torches

https://thehill.com/opinion/finance/5034916-populist-rage-inequality-discourse/

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